JUST IN TIME FOR NATIONAL PANCAKE MONTH

AUNT JEMIMA FROZEN BREAKFAST SAVES THE MORNING

WHILE NATION FACES WAFFLE SHORTAGE, CONSUMERS FLIP FOR PANCAKES!

MOUNTAIN LAKES, NJ (January 27, 2010) — February is National Pancake Month, giving pancake lovers across the country the perfect reason to start the day off right with a warm breakfast. With the nation currently facing a hot breakfast shortage due to the lack of frozen waffles, Aunt Jemima® Frozen Pancakes offer families the perfect path to delicious pancakes.

“It’s time to l’eggo your Eggo,” says Eric Hintz, Category Manager of Aunt Jemima Frozen Pancakes. “Aunt Jemima Frozen Pancakes saves the morning with hot delicious pancakes in minutes.”

Aunt Jemima has a variety of Frozen Pancakes for every family member including Homestyle, Buttermilk, Low Fat Buttermilk, Whole Grain, Mini and the newest flavor in the frozen pancake family – Blueberry. Aunt Jemima Frozen Pancakes can be found in the freezer section of grocery stores across the country for a suggested retail price of $2.59.

Aunt Jemima Frozen Pancakes are ready in minutes out of the microwave or toaster, giving even the busiest of families a way to celebrate each day of National Pancake Month with homemade-tasting pancakes. For a creative way to celebrate National Pancake Month, host a pancake party and encourage your friends to bring their favorite toppings or try these creative, tasty recipes from Aunt Jemima Frozen Breakfast!

BANANA & WALNUT PANCAKE SANDWICH

Ingredients:

•           2 Aunt Jemima Frozen Pancakes, toasted

•           1 Banana, sliced

•           ¼ cup, chopped walnuts

•           ¼ cup maple syrup

Instructions:

1. Toast pancakes until desired crispiness.

2. Add banana slices, walnuts and syrup.

3. Make sandwich.

GOAT CHEESE, SPINACH & SCRAMBLED EGG SANDWICH

Serves 2

Ingredients:

•           4 Eggs, beaten

•           6 Spinach Leaves, washed, dried and chopped

•           Salt and Pepper to taste

•           4 Aunt Jemima Frozen Pancakes

•           2 tablespoons, Goat Cheese

Instructions:

1. Pre-heat a medium skillet or frying pan.

2. In a medium mixing bowl, mix together eggs, spinach, salt and pepper.

3. Pour mixture into skillet and cook and stir until eggs are cooked through.

4. Place the frozen pancakes in the oven or microwave according to the instructions on box.

5. Spread the goat cheese on the four pancakes.

6. Top with egg mixture then top with remaining two pancakes making two sandwiches.

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For more information on Aunt Jemima Frozen or additional recipes/photos, contact Megan O’Haus at 973.744.0707/Megan.Ohaus@bhgpr.com or log onto www.auntjemimafrozen.com.

About Aunt Jemima Frozen Breakfast:

Aunt Jemima® has been associated with high quality, great tasting breakfast products for over 100 years. Aunt Jemima® Frozen Breakfast offers an easy breakfast solution, with a full variety of homemade-tasting items that can be prepared in minutes in the toaster or the microwave.  Aunt Jemima® Frozen Breakfast includes light and fluffy pancakes, warm and delicious waffles, hand-dipped and griddle-cooked French toast, complete single-serve breakfast entrées and portable breakfast sandwiches.  Coming soon to the freezer section of a grocery store near you; new Aunt Jemima Frozen Confetti Pancakes. For more information on Aunt Jemima® Frozen Breakfast, log onto www.auntjemimafrozen.com.